Build a successful VA business around the life you want

Backed by 20+ years of real VA business experience

FAB-VA now offers even more support to build your VA business

Our brand-new FAB-VA programme is here, with AI training, support from a performance coach and our brand-new ACE Method for getting clients.

We’ve updated the whole programme for today’s VA world, while keeping the proven principles that have helped people build successful VA businesses for years.

Fresh training. New tools. More support.

The same practical, proven approach at its heart.

Discover how to build your own successful VA business

Watch Sarah’s free Masterclass and discover what it takes to become a successful Virtual Assistant and build a business that fits around your life.

Watch the FREE Masterclass now

Sarah Rugg – Founder

Hi, Sarah here!

Back in 2005, I started my own Virtual Assistant business because I wanted more freedom, more flexibility and the chance to build a working life around my family.

I’d love to say it all went smoothly, but I made plenty of mistakes along the way. I certainly learnt the hard way!

Fast forward 20+ years and I’m still running that business, Vi-VA, which has grown into a team of over 40 Virtual Assistants.

I’ve also helped over 1,000 people start their own VA businesses, sharing the knowledge and experience I’ve gained along the way.

And because I’m still running a VA business today, I know first-hand what it takes to find clients, keep them happy and build a successful business.

If you’ve got the right skills, attitude and willingness to learn, I’d love to help you build a VA business that works for you too.

Watch our free VA Masterclass

Everything you need to build your VA business with confidence

FAB-VA gives you the training, tools and support to start, build and grow your VA business. Choose FAB-VA on its own, or FAB-VA ALL IN if you’d like additional support alongside the programme.

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Step-by-step video training

Clear, practical guidance and ready-to-use resources to help you set up, build and grow your VA business.

Find and keep clients

Learn practical ways to attract the right clients, turn enquiries into paying work and build long-term retainer income.

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Performance coaching

Expert-led video coaching throughout FAB-VA to build your confidence, overcome self-doubt and keep moving forward.

Optional ongoing support

Get extra guidance, practical resources and access to our supportive VA community through our Inner Circle membership.

AI training

Learn how to use AI confidently and responsibly to work smarter and bring more value to your clients.

30-day money-back guarantee

If FAB-VA isn’t right for you, just let us know within 30 days of purchase and we’ll give you a full refund.

Watch our free VA Masterclass

Our proven FAB System is at the heart of FAB-VA

Everything you need to start, build and grow a successful VA business

F

Foundation

Getting the foundations right from the start can save you time, money and unnecessary mistakes. We’ll guide you step by step through setting up your VA business properly, so you know you’ve covered the essentials.

A

Achieve Confidence

Build your confidence with video-based performance coaching from Anna, included throughout FAB-VA to help you stay focused, overcome self-doubt and keep moving towards your business goals.

B

Build Your Business

Whether you want to work part-time, become a full-time VA or grow your own team, you’ll learn how to find and keep clients and build a successful, sustainable business.

More freedom, more flexibility, more possibilities

More Family Time

Build your working life around the people and commitments that matter to you.

Flexible hours

Choose working hours that fit around your life.

No Commute

No more sitting in traffic or squeezing onto packed trains. Work from home and get that time back.

Do work you enjoy

Choose the services you want to offer and build your business around the work you enjoy doing.

Variety in your working day

Enjoy a mix of tasks, projects and clients, so every working day is different.

Be your own boss

Take control of your working life and build a business that works for you.

Good earning potential

VA rates in the UK typically sit around £30 – £35 an hour, with higher rates for more specialist services.

Start alongside other commitments

Build your VA business alongside an existing job, family life or other commitments.

Low overheads

A home-based VA business is relatively inexpensive to set up and run compared with many other businesses.

Build the business you want

Stay solo, work part-time or grow your business into a larger team if that’s where your ambitions take you.

Compare our VA Programmes

Real people. Real VA businesses. Real stories.

Annabel

“Honestly the best money you will ever spend… this has changed my life. I’m now able to work from home on a much better salary than before and fit it around the children.

What stands out for me is the support network Sarah provides, not only the information with regard to set up, but the emotional back up at times when I doubted my capabilities. 

Sarah Rugg is one of life’s inspirational people.”

Read full story

Jacinta

“You won’t know this, but this business has literally changed mine and my family’s life. My business is steadily growing thanks to all the help and support that you guys have given to me.

Since properly starting in May last year (after going through the programme), I have 4 clients who have been continually working with me every month, and I now have a 5th starting in Feb.”

Rachael

Rachael

“All of the scary parts of setting up my own VA business have been taken care of; the legal templates, terms and conditions and guidance with regards to insurance policies have been so useful.

Sarah has given a lot of her time answering queries and never makes you feel like anything you ask is silly or pointless.

It is very difficult to put a price on the advice of someone who has been through the exact same situation as you and successfully come out of the other side.”

Read full story
Katrin

Katrin

“I feel I now have the best possible chance of making my new business a success.

I didn’t have the confidence to just leave my job and jump into something completely unknown. I wanted the flexibility to build my VA business alongside my existing job, until I knew it was working and felt ready to make the transition.

You can do it in your own time. It gives you the flexibility, but it also teaches you everything you need to know.”

More Testimonials

Your next steps to becoming a Virtual Assistant

Watch

Watch our free Masterclass to discover what it takes to start and build your own successful VA business.

w

Chat

Once you’ve watched the Masterclass, you’re welcome to book a call with us to talk through any questions.

U

Decide

Take your time, look at what FAB-VA includes and decide whether it feels right for you.

Watch our free VA Masterclass

Is starting a Virtual Assistant business right for you?

It’s not for everyone…

But you could be well suited to it if you:

Are organised and good at prioritising

Can meet deadlines and deliver good-quality work

Use your initiative and look for solutions

Are willing to learn new skills and software

Have useful skills you can offer to businesses

Want more freedom and flexibility in your working life

Are prepared to put the work into finding and keeping clients
Watch our free VA Masterclass

Meet Eddie, my Dad...

He was a real character and my inspiration. 4 months after his brain tumour diagnosis he lost the fight.

We donate a percentage of our profits to The Brain Tumour Charity, a cause close to my heart. You get to be your own boss, I get to help you, and together we support a great charity.

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