The ultimate step-by-step programme proven to build a successful VA business

I’m Sarah Rugg, owner of My VA Business.

I’m on a mission to help you realise your potential and achieve a super flexible and rewarding work life giving you the opportunity to work from home on your terms.

Over 14 years ago I decided to set up as a Virtual Assistant and be my own boss. I made every mistake in the book on this journey and learnt the hard way. I now fast track others to VA success by teaching them what works and what doesn’t. I still run my VA business today (which has grown to a team of 20).

I LOVE the flexibility and balance I have…And this is where I can help you!

I’ve helped countless mums (and some dads) to achieve the flexible and fulfilling work life they craved.

I have developed 2 great programmes to meet most budgets and still give complete step-by-step guidance to building your own successful VA business whilst enjoying the benefits of working from home.

Could you start your own VA business?

Good question!

Becoming a VA isn’t right for everyone. Watch our free 1 hour VA webinar session and find out…

  • What’s included in our FAB-VA Programme so you can see if it’s right for you
  • Some essential tips to become a successful Virtual Assistant

Sarah’s Tip:

Get some comfy gear on, grab a cuppa and just sit back and find out if this sounds like it could be the right next move for your career. There’s no participation but if you have any questions you can use the chat facility to send those to us.


What can a VA business can do for you?

❤️ More quality time with your family

✅ Nobody asking you to choose work over family ever again


❤️ No wasted time commuting

✅ Work from home in your spare room or on the kitchen table


❤️ Complete freedom over your working hours

✅ Mornings, evenings, afternoons or weekends, make it fit around you


❤️ Full control over the work you choose to do

✅ If you don’t want to do it… don’t. It’s liberating, trust me


❤️ Greater self worth, putting your skills to good use

✅ Choosing the services you offer. Do the work you love


❤️ No more ‘Mum Guilt’

✅ Need to take the day off when your child’s ill? No problem


❤️ Financial freedom – you’re building this for you

✅ On average VAs in the UK charge £25/hour


❤️ Unlimited potential to grow the business to the size you want

✅ Whether it’s a one (WO)man band or scaled up VA company, the sky’s the limit

Why I want to help you…

It was back in 2005 and I remember sitting in my kitchen with my head in my hands thinking, why is this so hard. I’ve got a wonderful family, lovely house and car but I’m not enjoying any of it because there are so many demands on my time.

I thought, that’s it… enough’s enough! It was at that moment that I decided to follow my dream and set up as Virtual Assistant.

Then about 5 years ago, people started to approach me to ask if I would help them to do the same – set up their own VA business and make a success of it. They asked for advice… which tools to use, how to get clients, and so on. To my initial surprise, from my decade of experience, I was able to give them what they needed. I became an unofficial mentor for many of them, and loved every minute!

I was helping people to leave the ‘Rat Race’ and set up their own VA business, working flexibly from home, freeing up precious family time and making a decent income where they were the boss. I was in my element.

I really connected with the people I helped – and they said the same. We wanted the same thing. We’d reached a stage in our lives where we wanted more control over our destiny. We didn’t want to answer to a boss and feel guilty if our child was ill. And family time was becoming increasingly important.

So I decided to make a living out of helping people set up successful VA businesses, and that’s how My VA business came about.

And I have some great news for you. If you have the right mix of skills and a ‘can-do’ attitude, you can build a successful VA business that’s 100% yours, run the way you want, working the hours you choose.

Our great Value, complete VA business programmes…


The step-by-step guided online programme is proven to build a successful VA business and comes with our 30 Day Money Back Guarantee


Our flagship step-by-step guided programme includes unlimited 1:1 support, Website, Logo & Branding and comes with our Success Guarantee

You’re in safe hands with My VA Business…

We are proud to be SVA approved training providers

Here’s what some of our members had to say…

On the FAB-VA programme overall...

I've thoroughly enjoyed the FAB-VA course. I didn't know where to begin with starting to work for myself but this comprehensive course went through all the necessary steps, to ensure everything was covered. I felt like I could work at my own pace and have support from Sarah and the Facebook group at each stage. The course is great value for money in my opinion. It gave me the confidence to put myself out there and start earning money from paying clients, so it really paid for itself. I'd definitely recommend this course to anyone thinking of going it alone as a VA.



On the flexibility of training while still working...

I didn’t have the confidence to just jump away from my job and into something that was completely unknown, so I wanted to do something that was going to give me flexibility and let me do it alongside my current job until I saw that it was something that was going to work for me and that I could make happen and that I could then jump and make the transition when I was ready. You can do it in your own time, it gives you the flexibility, but it teaches you everything that you need to know as well.



On the videos...

The videos are incredibly helpful as they are essential to me too for keeping on track with the programme. It’s unbelievably helpful to have context along with the information on The Hub, to have points elaborated on.

Hazel B


On the layout and clarity of the FAB-VA programme...

I was highly impressed with the layout and clarity of the course, and Sarah's huge fountain of knowledge.



On covering everything needed...

"I signed up for the 21day pan and have found it to be jammed with information. So much more than I would have done alone. It is a super guide to getting started especially if you are feeling a little hesitant. It covers everything you need to know. There is no pressure to get started but plenty of support by phone or email. Sarah & Sam are great!".



On signing up...

Thank you; This has confirmed to me that this is a positive move towards a change to my working life; the process so far has been really smooth, and has given me the confidence to 'get on with it'.

Emma Baker


On starting out...

“Thanks for this and WOW !!  Just had a very quick read through the Start pack and absolutely love it !!  Please tell Sarah & Rob that I am so made up I decided to purchase this and start my business with the support of great mentors!  Love IT 🙂

Carole J


On the value of FAB-VA... 

Simply put - signing up to the FAB programme with My VA Business was worth every penny! 

I knew I wanted to set up a VA business and in no time at all I had a company set up and ready to go, not without hard work on my part of course but I followed each step and took on board all the advice Sarah provided. I feel safe in the knowledge that I have everything covered and together with all the templates that came as part of the programme meant that there was no stress putting everything in place. 

If I can do it, you can too!



Now established...

Honestly the best money you will ever spend… this has changed my life. I’m now able to work from home on a much better salary than before and fit it around the children – Sarah Rugg, is one of life’s inspirational people!



On getting client number one...

I've been following your FAB VA training course. I'm in the early stages of setting up as a VA. It’s been challenging but just secured my first client. Thank you very much for such a detailed and informative training package. Absolutely recommended!



On the legal aspects of starting a business...

What you are offering gives a background to how complex it is to start your own business, it has been an eye opener. Having you as a back-up has really helped with those guidelines.



On starting a VA events management business...

I am really, really enjoying the program, it is absolutely invaluable, and is guiding me through my learning of starting my VA events management business up. I don't know what I would have done without it to be honest.



On the supportive team at My VA Business...

You’ve been with me right from the beginning, I owe you and the team all my gratitude…you’ve been there with every step and you are all brilliant!

To a new member in our private Facebook group:

You've made an excellent choice. Viva doesn't just sell you the best package to base your business on, they look after you too. A really lovely bunch of people. You'll not regret your decision!



On the videos...

They are extremely informative and break the course down into bite size manageable chunks.

Ali F


On the resources...

All of the scary parts of setting up my own VA business have been taken care of; the legal templates, terms and conditions and guidance with regards to insurance policies have been so useful.



On changing Lives...

I just wanted to say a massive Thank You for all that you have done for me with My VA business. You won’t know this, but this business has literally changed mine and my family’s life. My business is steadily growing thanks to all the help and support that you guys have given to me.



On the FAB-VA programme...

The FAB-VA programme is a brilliant resource for anyone considering becoming a VA. The programme is well structured and will give you all the guidance and tools required to become a successful VA. The team that Sarah has put together are extremely helpful if you encounter any problems and there is a great Facebook group should you have any questions.



On the help I received...

Whenever I have contacted the ‘My VA Business’ Team, they have been nothing but responsive and extremely helpful - it has never felt like a problem to ask for their help. 

I am really pleased to have chosen ‘My VA Business’ to learn how to get started as a VA, it has been a great start to the year and I look forward to continue putting things I have learned into practice.



On the video guided support...

Love the videos. Really engaging & help keep me on track. Also find them really useful to get a quick overview which makes each section feel more manageable.



On the course materials...

The FAB VA course materials are comprehensive and clear.  They provide an insight into VA know how, professional requirements and best practice, for success.  Sarah really understands the industry. The FAB VA course empowers students to both launch and establish their own VA business, with professional confidence, skill and awareness..



On finding flexible work...

I am a mum of two, I work in a school and I found that the job had become more and more….I decided I needed to find a more flexible job, you popped up on my news-feed on Facebook and I thought this is something I can do.

On finding the answers you need...

My VA Hub literally answers everything, all of the answers are in there….the ‘Boost’ videos are really helpful as well



On the tools and the confidence to do it...

I did this course earlier this year when I first started up as a Virtual Assistant. It was invaluable. I learnt so many things that are helping. I’ve still got a few modules left to take, and I will, but I’m pretty busy juggling clients already and Jax Virtual Services is only 4 months old.

Thank you Sarah Rugg and team, you gave me the tools and the confidence to be able to say “I can do this”.



On our confidence boost programme...

The ‘Boost Programme’ gave me a completely new sense of self-esteem and confidence in my ability to do this.

On the time saved...

Thank you for the invaluable info. Saved me hours of looking it all up (in response to HMRC advice received).

On looking forward to a great future...

It has been a wonderful thing for me to find something that I can actually do and something I can see has a future for me, potentially one that will go well past retirement age for me. 



On getting help when you need it...

Totally supported the whole way along.  Just literally following the program has been great.  Everybody has been so supportive, no question is too small or too big, there is always a very timely answer and if they don’t necessarily know the answer straight away they will go away and come back to me, so it has been really great…. I can’t fault anybody, everybody has been really supportive.



On the members Facebook community...

There is a community there, we all help each other out, as that community is growing it is great because there are people posting questions that either I have thought of or maybe thought I can’t ask that question and then someone else asks it.  You don’t feel alone you feel supported and we are all in the same boat, I think that is the great thing….. it is the personal support that I have really enjoyed and not feeling alone in it.



On 'The Hub' (the resource platform)...

I have found it to be jammed with information. So much more than I would have done alone. It is a super guide to getting started especially if you are feeling a little hesitant. It covers everything you need to know.



On the cause closest to our heart...

Working with My VA Business really is a no brainer – great support to get started and I love that you’re supporting a charity so close to your heart.



Meet Eddie, my Dad.
He was a real character and my inspiration. 4 months after his brain tumour diagnosis he lost the fight.
We donate a percentage of our profits to The Brain Tumour Charity, a cause close to my heart. You get to be your own boss, I get to help you, and together we support a great charity – it’s a No Brainer!