FAB-VA
Start your own virtual assistant business with FAB-VA
Learn how to set up and grow your VA business, with step-by-step guidance from someone who’s been running one since 2005.
Work from home
Choose your own hours
Be your own boss
Start alongside your job
Choose your services
No business experience needed
How can the FAB-VA programme help you?
FAB-VA gives you step-by-step guidance to set up and grow your own VA business. You’ll get immediate access to the training and resources, so you can work through everything at your own pace, fitting it around your existing commitments.
Step-by-step video training
Clear guidance to help you set up and grow your VA business.
Instant access to The Hub
Your learning platform with the training, resources and templates you need.
Ready-to-use templates and resources
Practical tools to help you set up professionally and save time.
First Client Fast
Practical support to help you find and win your first clients.
Expert-led video performance coaching
Confidence support from Anna throughout the programme.
Built from real VA business experience
Learn from someone who has been running a VA business since 2005.
Our proven FAB System is at the heart of FAB-VA
The complete step-by-step guide to start, build and grow a successful VA business
Foundation
Getting the foundations right from the start saves time, money and unnecessary mistakes. We’ll guide you step by step through setting up your VA business properly, so you know you’ve covered the essentials.
Achieve Confidence
Build your confidence with expert-led video coaching from Anna, helping you overcome self-doubt, stay focused and keep moving towards your business goals.
Build Your Business
Whether you want to work part-time, become a full-time VA or grow your own team, you’ll learn how to find and keep clients and build a successful, sustainable business.
What’s included in the FAB-VA Programme?
Your VA Life, By Design
Design the working life you want as a VA, work out how many clients you need and start building the confidence and sense of purpose to make it happen.
Finding your VA Edge
Find your niche, get clear on your ideal clients, shape your services and understand why clients should choose you, with guidance on pricing confidently too.
Creating a Brand you’re Proud Of
Choose your business name and create a professional logo, brand and presence for your new VA business.
Your VA Business Basics
Put the practical foundations of your business in place, covering business structure, banking, tools, insurance, GDPR and data protection.
Your Client-Ready Shop Window
Create a strong first impression with an optimised LinkedIn profile, testimonials and a client-ready web page, while building confidence in promoting yourself.
Getting Clients the ACE Way
Learn the ACE Method for finding clients and use the step-by-step toolkit and Target 100 approach to put it into action.
More Ways to Find Clients
Discover more practical ways to find and win clients, giving you more options for growing your VA business
Turning Enquiries into Clients
Learn how to turn enquiries into paying work, track your leads and deal confidently with difficult clients, rejection and setbacks.
Creating a Great Client Experience
Learn how to onboard clients, communicate professionally, get paid, track your time and generate reviews and referrals while delivering brilliant work without burning out.
Your Money and Tax
Get to grips with tax, HMRC, allowable expenses and the key numbers you need to understand in your VA business.
Building Your Website
Learn how to build your full VA website, with a step-by-step guide to help you put it into practice.
Tiny Steps: First Client Fast
Start taking action straight away with the Tiny VA Challenge and a practical 30-day plan designed to help you work towards your first client enquiry.
Modern Ops AI Training
Get 12 months’ access to practical AI training with Lara from The Modern Ops, helping you use AI effectively in your VA business.
Business Performance Coaching
Build your confidence with support from business performance coach Anna, helping you take action and achieve your business goals.
Learn how to find clients who stay
Finding clients is one of the biggest concerns when starting a VA business. It’s also something I’ve spent more than 20 years learning how to do successfully.
Over the years, I’ve tried different approaches, made plenty of mistakes and learned what actually works. I’ve taken that experience and built it into ACE, our proven client-finding system, which you’ll learn inside FAB-VA.
Alongside ACE, you’ll also get First Client Fast, designed to help you start taking action towards finding your first paying client straight away. It gives you a clear starting point, so you can begin building your business while you’re working through the programme.
And there’s something else I think is crucial. We focus on finding clients who need ongoing support, rather than constantly chasing one-off jobs. You’ll learn how to identify businesses that value what you offer, build relationships with them and work towards securing regular, recurring income through retainers.
ACE
Our proven client-finding system
First Client Fast
Start working towards your first paying client
Ongoing clients
Build relationships and work towards recurring income
Here’s something worth checking before investing in any VA training: has the person teaching you built a successful VA business, how long have they been running it, and are they still running it today?
I started mine in 2005, and I’m still running it more than 20 years later, with a team of over 40 VAs. I’m still taking discovery calls, speaking to prospective clients and finding out firsthand what businesses want from their VAs.
That combination of experience, longevity and current knowledge is built into FAB-VA.
The skills to build your business. The confidence to make it happen.
Starting your own business can feel daunting, even when you’ve got years of valuable experience behind you. Knowing what to do is one thing. Having the confidence to put yourself out there, approach clients and believe in what you offer can be quite another.
That’s why FAB-VA includes expert-led business performance coaching from Anna, the coach who has worked with Sarah for many years and played an important part in helping her build the business she runs today.
Anna’s coaching videos were specially commissioned for FAB-VA and are strategically placed throughout the programme, at the points where experience has shown that new VAs are most likely to struggle with confidence. They’re designed to help you overcome self-doubt, stay focused and take the next steps towards your business goals.
All of Anna’s video-based coaching is included in the FAB-VA programme price.
The confidence videos gave me a completely new sense of self-esteem and confidence in my ability to do this
Build a VA business that's ready for the future
Will AI replace virtual assistants?
AI is already changing the way businesses work, and there’s no denying that some of the tasks traditionally carried out by VAs can now be automated.
But there’s much more to being a successful VA than completing administrative tasks. Businesses still need people who understand their needs, use good judgement, solve problems, manage relationships and take responsibility for getting things done.
We see this firsthand at Vi-VA, the VA business Sarah founded in 2005 and still runs today. Many of our clients want the benefits of AI, but they still value having a real person who understands their business and knows when human judgement is needed. We’re also seeing business owners who simply don’t have the time or inclination to learn AI themselves. They’d rather have a VA who understands the technology and can help them make the most of it.
The opportunity for VAs is changing, and those who learn to work confidently alongside AI will be better placed to adapt as client expectations evolve.
That’s why FAB-VA includes 12 months’ access to specialist AI training with Lara from The Modern Ops.
Lara’s training explores how the VA role is evolving, how to recognise opportunities to use AI and technology effectively and how to protect client information when using these tools.
It also helps you understand how to position yourself as a modern, forward-thinking VA who offers more than traditional administrative support.
AI is changing what businesses need from their VAs. FAB-VA helps you prepare for that change.
12 months' specialist AI training included
What services could you offer as a VA?
You might be surprised by how many of the skills you’ve gained throughout your working life could translate into services you can offer as a VA.
From diary management and administration to project support, bookkeeping and marketing, there are plenty of possibilities. FAB-VA helps you identify your strengths, choose the services you want to offer and work out which types of clients would value them.
And don’t overlook your previous experience. If you’ve spent years working in a particular sector or specialising in a certain type of work, that knowledge could give you a valuable advantage. You might decide to focus on supporting businesses in that area, becoming known for your particular expertise.
You don’t have to offer everything to everyone. In fact, finding your own area of expertise can help you stand out and attract the right clients.
Administration
PA & diary support
Project support
Marketing
Tech & IT
Finance & bookkeeping
Customer service
Travel booking
Transcription & translation
Meet Sarah, the founder of FAB-VA
Sarah Rugg started her own VA business, Vi-VA, in 2005 after realising that corporate life wasn’t giving her the flexibility she wanted as a mum of two young children.
More than 20 years later, Vi-VA has grown into a team of over 40 VAs, and Sarah still runs the business today.
But getting there wasn’t straightforward. She made plenty of mistakes along the way, learned some expensive lessons and discovered what it really takes to build a successful VA business.
That experience became the foundation for FAB-VA. Sarah created the programme to give aspiring VAs the guidance she wishes she’d had when she started, helping them avoid common mistakes and build businesses that work around their lives.
Why choose FAB-VA?
20+ years of real VA business experience
Created by Sarah Rugg, who founded Vi-VA in 2005 and still runs it today, with a team of over 40 VAs.
A complete, step-by-step business setup programme
From deciding what services to offer and getting your business set up properly to finding clients and building lasting relationships, with practical templates and resources along the way.
Confidence coaching included
Benefit from expert video coaching specially commissioned for FAB-VA, with Anna’s guidance built into the training.
Client-finding methods developed through experience
Learn ACE and First Client Fast, built on years of finding, winning and retaining real VA clients.
Specialist AI training
Get 12 months’ access to AI training with Lara from The Modern Ops, helping you prepare for the changing role of VAs.
Helped over 1,000 people start their own VA businesses
Since 2016, My VA Business has helped over 1,000 people take the steps towards setting up their own virtual assistant businesses.
FAB-VA could be right for you if you...
Have transferable skills and want to turn them into your own VA business.
Have little or no experience of being self-employed.
Want clear, structured guidance on setting up your business and finding clients.
Need training you can fit around work, family or other commitments.
Are willing to invest time and effort into building a successful business.
Hear from people who've been where you are
On getting client number one…
I’ve been following your FAB VA training course. I’m in the early stages of setting up as a VA. It’s been challenging but just secured my first client. Thank you very much for such a detailed and informative training package. Absolutely recommended!
On changing Lives…
I just wanted to say a massive Thank You for all that you have done for me with My VA business. You won’t know this, but this business has literally changed mine and my family’s life. My business is steadily growing thanks to all the help and support that you guys have given to me.
On the FAB-VA programme overall…
I’ve thoroughly enjoyed the FAB-VA course. I didn’t know where to begin with starting to work for myself but this comprehensive course went through all the necessary steps, to ensure everything was covered. I felt like I could work at my own pace and have support from Sarah and the Facebook group at each stage. The course is great value for money in my opinion. It gave me the confidence to put myself out there and start earning money from paying clients, so it really paid for itself. I’d definitely recommend this course to anyone thinking of going it alone as a VA.
On the tools and the confidence to do it…
I did this course earlier this year when I first started up as a Virtual Assistant. It was invaluable. I learnt so many things that are helping. I’ve still got a few modules left to take, and I will, but I’m pretty busy juggling clients already and Jax Virtual Services is only 4 months old.
Thank you Sarah Rugg and team, you gave me the tools and the confidence to be able to say “I can do this”.
On the flexibility of training while still working…
I didn’t have the confidence to just jump away from my job and into something that was completely unknown, so I wanted to do something that was going to give me flexibility and let me do it alongside my current job until I saw that it was something that was going to work for me and that I could make happen and that I could then jump and make the transition when I was ready. You can do it in your own time, it gives you the flexibility, but it teaches you everything that you need to know as well.
On the value of FAB-VA…
Simply put – signing up to the FAB programme with My VA Business was worth every penny!
I knew I wanted to set up a VA business and in no time at all I had a company set up and ready to go, not without hard work on my part of course but I followed each step and took on board all the advice Sarah provided. I feel safe in the knowledge that I have everything covered and together with all the templates that came as part of the programme meant that there was no stress putting everything in place.
If I can do it, you can too!
Your business. Your earnings. Your way.
Unlike buying a VA franchise, FAB-VA helps you build a business that’s entirely your own.
There are no franchise fees, royalties or ongoing payments to My VA Business based on what you earn. You choose your own clients, set your own prices and keep the income your business generates.
And with FAB-VA, you’ll have the training and guidance to build that business from the ground up, without the significant initial investment that some franchises require.
FAQs
Do I need previous VA experience or specialist qualifications to join FAB-VA?
No. You don’t need previous experience as a virtual assistant or any specific VA qualifications to join FAB-VA.
What you do need are transferable skills from your previous work or experience that you can offer to clients. You might have a background in administration, finance, marketing, project management or any number of other areas.
FAB-VA teaches you how to turn those skills into your own VA business, including choosing your services, setting up professionally, finding clients and building long-term working relationships.
It doesn’t teach you how to perform every individual VA service, so you’ll be building your business around the skills and experience you already have.
Will FAB-VA help me find clients?
Absolutely. Finding clients is a major part of FAB-VA, and you’ll learn our proven ACE client-finding system, developed from more than 20 years of experience running a successful VA business.
You’ll also get First Client Fast, designed to help you hit the ground running and start working towards generating your first client enquiry.
FAB-VA doesn’t hand you clients, but it shows you how to find the right ones, win their business and build long-term relationships that can lead to regular, recurring income.
The standard FAB-VA programme guides you through what you need to build your own website, so you can take the DIY route if you prefer. Alternatively, FAB-VA ALL IN includes a professionally built website, along with your logo and branding.
How soon could I get my first paying client?
We’ve seen people secure their first paying client within just a few weeks, while for others it’s taken a few months.
Our new FAB-VA programme is designed to help you build momentum quickly, with First Client Fast helping you start working towards generating enquiries right from the outset.
How soon you secure your first client will depend on how consistently you work through the programme, how quickly you make decisions and how readily you put what you’re learning into practice.
Will I need to pay for anything else to start my VA business?
Getting started doesn’t have to be expensive, particularly if you already have a laptop or computer and a mobile phone.
There are a few additional costs to consider, such as business insurance, registering with the Information Commission’s Office (ICO) and some basic business essentials, such as a professional email address. These are generally relatively modest expenses.
You don’t need an expensive office, and having your own website isn’t essential when you’re starting out.
FAB-VA guides you through the practicalities of setting up your business, including which costs to budget for and how to avoid spending money unnecessarily.
Can I start my VA business while I'm still working full-time?
Absolutely! Many people choose to build their VA business alongside their existing job, giving themselves time to establish their business before deciding whether to make the move into self-employment full-time.
FAB-VA is designed to fit around your existing commitments. You’ll have immediate access to the training and can work through it at your own pace, whether that’s in the evenings, at weekends or whenever suits you.
You can start building your business gradually, giving yourself the freedom to decide if and when you’re ready to leave your job and become a full-time VA.
Can I book one-to-one mentoring if I choose FAB-VA?
Yes. While FAB-VA ALL IN includes two hours of one-to-one mentoring with Sarah, you can also book mentoring separately if you choose the standard FAB-VA programme.
And there’s an added benefit: Inner Circle members receive 50% off the usual mentoring price shown in our shop.
Still got questions?
We’re always happy to help. If there’s anything you’d like to know about FAB-VA before joining, just get in touch and we’ll be happy to answer your questions.
Our 30 Day No-Quibble Money Back Guarantee
We’re so confident in FAB-VA that we offer a genuine, no-quibble, 30-day money-back guarantee.
If you decide the programme isn’t right for you, for any reason, simply let us know within 30 days of purchase and we’ll give you a full refund. No justification needed, no hoops to jump through.
And if you request a refund, we’ll process it promptly.
FAB-VA Programme
£1,999
Secure payment by debit or credit card
Complete step-by-step training
Proven client-finding methods
Practical templates and resources
Expert guidance and support
Want your website and branding taken care of too?
Explore FAB-VA ALL IN, which includes exactly the same training plus a professionally built website, logo and branding, two hours of mentoring with Sarah and three months’ Inner Circle membership.