
I’ll show you how to Start Your Own Virtual Assistant Business, working from home with flexible hours with my new FAB-VA Programme.
✅ Full or Part-Time
✅ Work from home
✅ Completely Flexible Hours
✅ More Fulfilment and Choice
✅ No Self Employment Experience Necessary
✅ Choose the Services You Offer
✅ Set up Around Your Existing Commitments
Free Online VA Training Webinar
It could be a perfect fit if you…
✅ Are willing to invest a few hundred pounds into starting your VA Business
✅ Want to work from home
✅ Want to work flexible hours around family or other commitments
✅ Want to set up a VA business quickly and efficiently
✅ Need to keep earning whilst you start your VA business
✅ Have transferable skills to bring to the VA role
✅ Are happy to earn an average hourly rate of £25
✅ Are motivated to build your own business with online and video support
✅ Are looking for a complete, step by step programme that’s proven to work
✅ Need a programme that requires no previous self-employed experience

From registering your business through to getting profitable long-standing clients
My ‘How to get Clients’ proven system
14+ years of my experience in how to win and retain clients
Set up around your existing job or commitments
If you need this to fit around an existing job it’s 100% flexible
Go at your own pace
Set up as quickly or steadily as you want, the speed is governed by you
Receive instant access to our learning platform
Jam packed with all the resources, tools and templates you’ll need
Video guided support with me
I’ll talk you through every stage of setting up your VA business in the real world
Support within our private Facebook group*
Access to me, my team and other VAs to support your journey
Proven Tools and Templates
We’ve thought of everything so you can hit the ground running
14 + years of my VA business experience
I’ll make sure you don’t make the costly, time consuming mistakes that I did
* Applies to the small optional monthly fee. No contract. Cancel anytime.



“All of the scary parts of setting up my own VA business have been taken care of; the legal templates, terms and conditions and guidance with regards to insurance policies have been so useful”

I’m Sarah Rugg, owner of My VA Business.
I’m on a mission to help you realise your potential and achieve a super flexible and rewarding work life.
Before I started my own VA business I was working 50+ hours per week in the corporate world. That was manageable in my twenties.
But then I had my two lovely kids and I knew something had to change. I’d returned to work part time and I was treated differently. I wasn’t able to put in the extra hours and in all honesty my heart just wasn’t in it. Life wasn’t just about work anymore!
So over 14 years ago I decided to set up as a Virtual Assistant and be my own boss. I made every mistake in the book on this journey and learnt the hard way. I now fast track others to VA success by teaching them what works and what doesn’t. I still run my VA business today (which has grown to a team of 20).
I LOVE the flexibility and balance I have…And this is where I can help you!
I’ve helped countless mums (and some dads) to achieve the flexible and fulfilling work life they craved.
With my new FAB-VA programme I can help you to do the same.
There are many reasons why you might want to start a VA business…
Nobody asking you to choose work over family ever again
No wasted time commuting
Just pop to your spare room or the kitchen table
Complete freedom over your working hours
Mornings, evenings or afternoons, make it fit around you
Full control over the work you choose to do
If you don’t want to do it… don’t. It’s liberating, trust me
Choose the services you offer. Do the work you love
No more ‘Mum Guilt’
Need to take the day off when your child’s ill? No problem
Financial freedom – you’re building this for you
On average VAs in the UK charge £25/hour
Unlimited potential to grow the business
A one (WO)man band or VA company, the sky’s the limit
“I have recently completed the FAB-VA programme which I found to be informative and useful. I think that anyone thinking of becoming a VA would do well to invest in this well put together and easy to follow programme.”


We guide you through how to define your services. The best thing about this? You’re in control, nobody will make you do jobs you don’t want to do any more.
With my programme you design your perfect business.
You might be a PA / EA or have experience in:
✅ General Admin
✅ Project Management / Support
✅ Diary Management
✅ Travel Booking
✅ Marketing
✅ Tech / IT
✅ Finance
✅ Bookkeeping
✅ Customer Service
✅ Transcription
✅ Medical / Legal
✅ Translation
And many other areas too. We’ve even had Teachers and Photographers who’ve made great VAs!
For some it was their circumstances…
☹️ Lack of time with family
☹️ No flexibility at work
☹️ Dead time spent commuting
☹️ Increasing demands from bosses
☹️ Issues with co-workers or office politics
☹️ Experiencing depression or anxiety
☹️ Worsening back problems
☹️ Changes in priority due to separation
☹️ Suffered a bereavement
Others were seeking…
🙂 More time to support family
🙂 Flexibility to work when they choose
🙂 Work to fit around their children
🙂 Home working
🙂 To be their own boss
🙂 Freedom to work their way
🙂 To achieve their full potential
🙂 Rewards for their extra efforts
🙂 To manage personal affairs without guilt
“I just wanted to say a massive Thank You for all that you have done.You won’t know this, but this business has literally changed mine and my family’s life. My business is steadily growing thanks to all the help and support that you guys have given to me.”
You decide when to work and when not to.
Whatever your reason for shaking up your working life…
We know you’ll absolutely love it.

FOUNDATION [the 'F' in FAB]
CREATE & BRAND
2: Sole Trader vs Limited Company
3: Create Your Professional Logo and Branding
4: The Face of Your Brand
POSITIONING YOURSELF
6: What Services Should You Offer
7: Defining Your USPs
8: Pricing Your Services
9: Working Out How Much You Need To Earn
ONLINE PRESENCE
11: Social Media Set Up
12: Your Email Marketing System
13: Setting up Your Business Email
14: Creating Your Website
15: Ordering Your Business Cards
COMPLIANCE
17: Complying with GDPR as a VA
18: Anti Money Laundering Regulations for VAs
19: What Insurance Will You Need?
20: Do You Need an Accountant or Solicitor?
ACHIEVE CONFIDENCE [the 'A' in FAB]
INNER GAME
22: What I Do Well (Day 1 & Day 2)
23: What I Believe (Day 1 & Day 2)
PERFORMANCE
25: How I Do It All Together (Day 1 & Day 2)
26: Performing At My Best (Day 1 & Day 2)
RESILIENCE & SUPPORT
28: Gaining Support (Day 1 & Day 2)
29: I know Because I Did (Day 1 & Day 2)
30: What I Have Achieved (Day 1 & Day 2)
BUILD [the 'B' in FAB]
HOW TO GET CLIENTS AS A VA (The Secrets)
32: How to Convert Prospects to Clients
33: How to Write Great Client Proposals
34: Onboarding New Clients
SMART WORKING & GETTING PAID
36: The Secret to Consistently Great Cashflow
37: The Power of Processes
38: Your Guide to Everyday VA Tasks
MAXIMISING YOUR INCOME
40: How to Stay on Top of Your Finances
41: Creating Other Sources of Income
YOUR TOOLKIT
43: Your Complaints Policy
44: Client Legal Agreement [Worth £89. With Bonus offer only]
Sarah Rugg

If you decide it’s not exactly what you want for any reason, I’ll give you a full refund within 30 days of purchase.

“Honestly the best money you will ever spend …this has changed my life. I’m now able to work from home on a much better salary than before and fit it around the children”
My FAB-VA Programme is NOT right for you if…
👎 You expect to instantly replace your current salary while setting up
👎 You require 1:1 support from me (you’ll need my FastTrack Programme for this)
👎 You’re not 100% committed to making your VA business a success
👎 You cherry pick from my programme and miss bits out
👎 You aren’t prepared to invest some time in your own development

“This isn’t a get rich quick scheme. It’s not something you can do overnight. But if you are serious, put in the effort and follow my complete step by step guide you, like so many people I’ve helped, can have a rewarding, flexible VA business delivering great returns”

F – Build Solid Business Foundations
A – Achieve Confidence with my own Business Coaches
B – Build & Grow Your VA Business
Full Guided Set Up
VA Confidence Course
How to Get Clients
100% Risk Free
You’ll access the FAB-VA Programme via The Hub, our e-learning platform that gives you the flexibility to build your business anywhere. It’s jam packed full of valuable content, based on 14 years of my real life experience running a VA business.
Step by Step
Organised in Modules
Hours of Video Support
“I didn’t have the confidence to just jump away from my job and into something that was completely unknown, so I wanted to do something that was going to give me flexibility and let me do it alongside my current job until I saw that it was something that was going to work for me and that I could make happen and that I could then jump and make the transition when I was ready. You can do it in your own time, it gives you the flexibility, but it teaches you everything that you need to know as well”
Escaping the Corporate World
Starting out as a VA I had huge concerns. Can I do it? Have I got the skills? Can I really run my own business? Will I end up back to the corporate world with my tail between my legs?
Sounding familiar?
Up to then, I’d always had a regular salary and although it nearly broke me earning it every month, leaving was really going to take me outside of my comfort zone. I didn’t feel I had the confidence to do that on my own.
Meet my Business Coaches
For many years now I’ve been coached by professional coaches Michelle and Anna. They’ve helped me achieve things I never thought possible.
Some of the photos on this page are taken during a dream holiday that I’d thought was totally out of reach. Michelle reminded me before I went ‘Remember when this was just a dream? When you get there, I want you to stand on that cliff top, give yourself a moment and reflect on what you’ve achieved.’
So I did. That was quite an emotional moment for me. Especially given the lack of confidence I’d felt in the early days.
Benefit from Michelle and Anna’s Coaching
I can’t bear to see people who would clearly make an amazing VA, but their lack of confidence holds them back from that dream.
When I developed this programme, I knew if I could get Michelle and Anna on board it would make FAB-VA the complete VA business package. It would be another thing to set our programme apart from others out there. So I was delighted when they agreed to be part of it.
The FAB-VA programme includes their full video guided Confidence Course – BOOST – to support the success of your VA journey.
“The ‘Boost Programme’ gave me a completely new sense of self-esteem and confidence in my ability to do this”
We are proud to be
Society of Virtual Assistants
Approved Training Providers


I’ve worked tirelessly to include every bit of advice and guidance you could need to set up and run a successful VA business. When I say I’ve thought of everything I’m not exaggerating. I‘ve made it a doddle.
Getting clients and delivering a great service to them is only part of running a business. Most of the people who join us have come from employment and have never had to think about the financial side of running a business.
Here’s what some of our members had to say…
On the FAB-VA programme overall...
I've thoroughly enjoyed the FAB-VA course. I didn't know where to begin with starting to work for myself but this comprehensive course went through all the necessary steps, to ensure everything was covered. I felt like I could work at my own pace and have support from Sarah and the Facebook group at each stage. The course is great value for money in my opinion. It gave me the confidence to put myself out there and start earning money from paying clients, so it really paid for itself. I'd definitely recommend this course to anyone thinking of going it alone as a VA.
On the flexibility of training while still working...
I didn’t have the confidence to just jump away from my job and into something that was completely unknown, so I wanted to do something that was going to give me flexibility and let me do it alongside my current job until I saw that it was something that was going to work for me and that I could make happen and that I could then jump and make the transition when I was ready. You can do it in your own time, it gives you the flexibility, but it teaches you everything that you need to know as well.
On the videos...
The videos are incredibly helpful as they are essential to me too for keeping on track with the programme. It’s unbelievably helpful to have context along with the information on The Hub, to have points elaborated on.
On the layout and clarity of the FAB-VA programme...
I was highly impressed with the layout and clarity of the course, and Sarah's huge fountain of knowledge.
On covering everything needed...
"I signed up for the 21day pan and have found it to be jammed with information. So much more than I would have done alone. It is a super guide to getting started especially if you are feeling a little hesitant. It covers everything you need to know. There is no pressure to get started but plenty of support by phone or email. Sarah & Sam are great!".
On signing up...
Thank you; This has confirmed to me that this is a positive move towards a change to my working life; the process so far has been really smooth, and has given me the confidence to 'get on with it'.
On starting out...
“Thanks for this and WOW !! Just had a very quick read through the Start pack and absolutely love it !! Please tell Sarah & Rob that I am so made up I decided to purchase this and start my business with the support of great mentors! Love IT 🙂
On the value of FAB-VA...
Simply put - signing up to the FAB programme with My VA Business was worth every penny!
I knew I wanted to set up a VA business and in no time at all I had a company set up and ready to go, not without hard work on my part of course but I followed each step and took on board all the advice Sarah provided. I feel safe in the knowledge that I have everything covered and together with all the templates that came as part of the programme meant that there was no stress putting everything in place.
If I can do it, you can too!
Now established...
Honestly the best money you will ever spend… this has changed my life. I’m now able to work from home on a much better salary than before and fit it around the children – Sarah Rugg, is one of life’s inspirational people!
On getting client number one...
I've been following your FAB VA training course. I'm in the early stages of setting up as a VA. It’s been challenging but just secured my first client. Thank you very much for such a detailed and informative training package. Absolutely recommended!
On the legal aspects of starting a business...
What you are offering gives a background to how complex it is to start your own business, it has been an eye opener. Having you as a back-up has really helped with those guidelines.
On starting a VA events management business...
I am really, really enjoying the program, it is absolutely invaluable, and is guiding me through my learning of starting my VA events management business up. I don't know what I would have done without it to be honest.
On the supportive team at My VA Business...
You’ve been with me right from the beginning, I owe you and the team all my gratitude…you’ve been there with every step and you are all brilliant!
To a new member in our private Facebook group:
You've made an excellent choice. Viva doesn't just sell you the best package to base your business on, they look after you too. A really lovely bunch of people. You'll not regret your decision!
On the videos...
They are extremely informative and break the course down into bite size manageable chunks.
On the resources...
All of the scary parts of setting up my own VA business have been taken care of; the legal templates, terms and conditions and guidance with regards to insurance policies have been so useful.
On changing Lives...
I just wanted to say a massive Thank You for all that you have done for me with My VA business. You won’t know this, but this business has literally changed mine and my family’s life. My business is steadily growing thanks to all the help and support that you guys have given to me.
On the FAB-VA programme...
The FAB-VA programme is a brilliant resource for anyone considering becoming a VA. The programme is well structured and will give you all the guidance and tools required to become a successful VA. The team that Sarah has put together are extremely helpful if you encounter any problems and there is a great Facebook group should you have any questions.
On the help I received...
Whenever I have contacted the ‘My VA Business’ Team, they have been nothing but responsive and extremely helpful - it has never felt like a problem to ask for their help.
I am really pleased to have chosen ‘My VA Business’ to learn how to get started as a VA, it has been a great start to the year and I look forward to continue putting things I have learned into practice.
On the video guided support...
Love the videos. Really engaging & help keep me on track. Also find them really useful to get a quick overview which makes each section feel more manageable.
On the course materials...
The FAB VA course materials are comprehensive and clear. They provide an insight into VA know how, professional requirements and best practice, for success. Sarah really understands the industry. The FAB VA course empowers students to both launch and establish their own VA business, with professional confidence, skill and awareness..
On finding flexible work...
I am a mum of two, I work in a school and I found that the job had become more and more….I decided I needed to find a more flexible job, you popped up on my news-feed on Facebook and I thought this is something I can do.
On finding the answers you need...
My VA Hub literally answers everything, all of the answers are in there….the ‘Boost’ videos are really helpful as well
On the tools and the confidence to do it...
I did this course earlier this year when I first started up as a Virtual Assistant. It was invaluable. I learnt so many things that are helping. I’ve still got a few modules left to take, and I will, but I’m pretty busy juggling clients already and Jax Virtual Services is only 4 months old.
Thank you Sarah Rugg and team, you gave me the tools and the confidence to be able to say “I can do this”.
On our confidence boost programme...
The ‘Boost Programme’ gave me a completely new sense of self-esteem and confidence in my ability to do this.
On the time saved...
Thank you for the invaluable info. Saved me hours of looking it all up (in response to HMRC advice received).
On looking forward to a great future...
It has been a wonderful thing for me to find something that I can actually do and something I can see has a future for me, potentially one that will go well past retirement age for me.
On getting help when you need it...
Totally supported the whole way along. Just literally following the program has been great. Everybody has been so supportive, no question is too small or too big, there is always a very timely answer and if they don’t necessarily know the answer straight away they will go away and come back to me, so it has been really great…. I can’t fault anybody, everybody has been really supportive.
On the members Facebook community...
There is a community there, we all help each other out, as that community is growing it is great because there are people posting questions that either I have thought of or maybe thought I can’t ask that question and then someone else asks it. You don’t feel alone you feel supported and we are all in the same boat, I think that is the great thing….. it is the personal support that I have really enjoyed and not feeling alone in it.
On 'The Hub' (the resource platform)...
I have found it to be jammed with information. So much more than I would have done alone. It is a super guide to getting started especially if you are feeling a little hesitant. It covers everything you need to know.
On the cause closest to our heart...
Working with My VA Business really is a no brainer – great support to get started and I love that you’re supporting a charity so close to your heart.
As a reminder, you’ll get…
✅ My full Step by Step Programme with Video Support (Usual Price: £650)
✅ Getting Clients VA Business Marketing System (Usual Price: £750)
✅ The complete Boost Confidence Programme with Michelle and Anna (Usual Price: £450)
✅ Tools and Templates to make your business set-up as simple as possible
✅ 14 years of my experience, running a successful VA business
✅ Sarah’s Toolkit to save you time and money
✅ Instant access to ‘The Hub’, our learning platform holding all the resources you need
✅ Our 30 Day Risk Free Trial with my Money Back Guarantee
If you opt for my additional £4.99/month Support Package you’ll also receive:
✅ Support from me, my team and other VAs through our Private VA Facebook Group
✅ Monthly Nuggets – Practical business growth tools

He was a real character and my inspiration. 4 months after his brain tumour diagnosis he lost the fight.
We donate a percentage of our profits to The Brain Tumour Charity, a cause close to my heart. You get to be your own boss, I get to help you, and together we support a great charity – it’s a No Brainer!
